# FATHER SONS

- **Website:** <https://fsmenswear.com>
- **Primary alias:** `fsmenswear.com`

## Description

Father Sons is a London-based menswear brand focused on luxury, fitted clothing, with a particular specialism in men’s shirts. Designed for gym-goers and customers seeking a close, muscle-enhancing fit, its range combines tailored silhouettes with contemporary details. The brand’s motto, “Designed by a Father, run by the Sons,” reflects its family-inspired identity.

Shirts are central to the collection, including muscle-fit and super-slim styles as well as classic-fit options. Recent arrivals feature stretch denim shirts in a range of colours, with long sleeves, cutaway collars and metal detailing. Beyond shirts, Father Sons offers T-shirts, polos, twin sets, shorts, trousers, jeans, knitwear, jackets, swimwear, tracksuits and gymwear. Its clothing range also includes crochet pieces, vests, quarter-zips, cardigans, roll-neck tops and jumpers.

Accessories include belts, bags, wash bags, scarves and wallets, while the site also highlights The Virtu as a brother brand. Customers can shop new arrivals, seasonal releases, sale items and pre-orders, with an online store serving shoppers across many international markets.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [twitter](https://twitter.com/fathersons_)
- [facebook](https://facebook.com/fathersonsmenswear)
- [instagram](https://instagram.com/fathersons_)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idT8PTvBSM/w/1758/h/650/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791534309661)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idT8PTvBSM/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791534310106)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Energy Yellow | #f7da64 | accent |
| Mine Shaft | #222222 | dark |
| White | #ffffff | light |

## Fonts

- Quantico — asset _(google)_
- Quantico — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idT8PTvBSM/w/1500/h/500/idVxkuLQWY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791534309883)

---

_Source: <https://brandfetch.com/fsmenswear.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._