Fuerte Group Hotels is the hotel division of El Fuerte Group, a family-owned Andalusian group founded in 1957 by José Luque Manzano. With a focus on providing exceptional hospitality experiences, Fuerte Group Hotels offers a range of products and services to suit every traveler's needs. Their portfolio includes 5 four-star vacation hotels, a 5-star hotel, and 1 apartment complex, all located in Andalusia (in Málaga, Cádiz, and Huelva) and Ibiza.

In 2016, they introduced a new brand, Amàre Hotels, recommended for adults, with its first establishment in the renovated Fuerte Miramar, now known as Amàre Beach Hotel Marbella. Continuing their expansion, Fuerte Group Hotels acquired Hotel Costa Conil in 2018, which became part of Fuerte Conil-Resort. They also opened Amàre Beach Hotel Ibiza in July 2019.

With a commitment to sustainability, Fuerte Group Hotels has been practicing responsible tourism for over 60 years, ensuring minimal impact on the environment, supporting local culture and economy. Each of their five distinct brands - Fuerte Hoteles, Amàre Hotels, Olée Holiday Rentals, El Fuerte Marbella, and DAIA - offers a unique experience tailored to different preferences. By booking directly with Fuerte Group Hotels, guests can enjoy competitive prices, flexibility, and personalized attention.

Joining their Club de Amigos (Friends Club) also offers continuous benefits and discounts. Fuerte Group Hotels has received numerous awards and certifications, highlighting their commitment to excellence and social responsibility