FUGU is a PR and communications consultancy that aims to help brands make a lasting impact and establish meaningful connections with their customers and communities. As a consultancy, FUGU specializes in campaign strategy, community building, and content creation. They have successfully pushed for climate reforms at the World Bank through their campaign, The Big Shift, and have used digital content to foster the growth of a community of pioneering startups and small businesses for renowned sustainability accelerator CISL Accelerator.

FUGU is known for their expertise in building new brand narratives in competitive markets, as exemplified by their work on Expression. They have also played a significant role in growing global communities, such as the #FairKitchens movement. FUGU leverages social media to establish new retail, culture, and foodie quarters, as seen in their work on the Brighton-based project, Hanningtons Lane.

With a team of down-to-earth professionals, FUGU offers consistent and brilliant PR coverage that has been praised by clients like Darren Fell of Crunch