The Fullblood Limousin Alliance (FLA) is a non-profit organization dedicated to developing, improving, and promoting Fullblood Limousin cattle in North America. Established in 2006, their mission is to inform the beef industry about the benefits of Fullblood Limousin cattle while increasing their numbers in the region and enhancing marketability. To achieve these goals, the FLA offers educational programs that aim to increase understanding of performance summaries, reports issued by NALF, and the relationship between Fullblood Limousin and the beef industry.

Additionally, the alliance raises awareness about their services available to members and may support research, conduct surveys, and issue reports on various aspects of Fullblood Limousin, the beef cattle industry, marketing and merchandising, and member services. The FLA seeks to build strong partnerships within the industry to further strengthen their efforts