# Alta

- **Website:** <https://fundnel.com>
- **Primary alias:** `fundnel.com`
- **Employees:** 51+
- **Location:** Singapore, Central Region, Singapore

## Description

Alta (formerly Fundnel) is Southeast Asia's leading digital securities exchange for alternative investments. They offer investors direct access to a diverse range of carefully selected alternative assets, including investments in private companies, PE/VC funds, luxury asset-backed securities, real estate, and more. As a licensed integrated marketplace, Alta combines securities trading, fund management, and exchange solutions in one convenient platform. Their blockchain-powered exchange enables tokenization, digital custody, and trading of alternative assets. Traditionally, investing in alternative assets has been challenging due to high costs and lack of liquidity. However, Alta aims to change that by making it easier and more efficient for investors to trade tokenized alternative assets in smaller, fractionalized blocks. This enhances liquidity in the private markets, making alternative assets accessible to all. Headquartered in Singapore, Alta operates offices across the region. In addition to their exchange platform, Alta offers Alta Insights, a platform that provides the latest perspectives, research, guides, and case studies on the rapidly expanding sector of alternative investments.

## Industries

- 💰 Finance
- 🖥 Computers Electronics and Technology
- 💰 Investing _(under Finance)_
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/AltaGroupCo)
- [facebook](https://facebook.com/altagroup.co)
- [linkedin](https://linkedin.com/company/altagroupco)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id59l6irLY/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771978236960)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id59l6irLY/w/820/h/245/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771978236871)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Daintree | #002730 | dark |
| Spring Wood | #f5f3ec | light |
| Puerto Rico | #40c1ac | accent |

## Fonts

- DM Sans — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id59l6irLY/w/1500/h/500/idjUZBWKLM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771978237121)

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_Source: <https://brandfetch.com/fundnel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._