G is a brand that specializes in providing comprehensive tracking solutions through their platform Cookiedatabase. org. They offer a range of products and services to help businesses understand and utilize tracking effectively.

With the help of their TCF (Transparency and Consent Framework), G enables vendors to configure and use various purposes for tracking, as defined by IAB Europe. G's services include applying market research to generate valuable audience insights, creating personalized ads profiles, measuring ad and content performance, developing and improving products, and selecting basic and personalized ads and content. They also provide the ability to store and access information on devices.

Complianz. io TCF CMP, integrated with Cookiedatabase. org, ensures compliance with legal bases.

To provide the best experiences, G utilizes technologies like cookies to store and access device information, enabling the processing of data such as browsing behavior. However, users have the option to accept or deny consent, understanding that not consenting or withdrawing consent may affect certain features and functions. With G's functional, preference, statistical, and marketing tracking options, businesses can manage services, vendors, and user preferences effectively.

Interested users can find more information about these purposes and manage their preferences on their website