# General Assembly

- **Website:** <https://ga.co>
- **Primary alias:** `ga.co`

## Description

General Assembly is a technology training brand focused on helping organizations build practical AI skills and support workforce adoption. After 15 years serving more than two million alumni through bootcamps, courses, classes, and workshops, the company has ended its consumer operations and is now focused on training teams and enterprises.

Its offerings include AI training for companies, leadership programs, team workshops, and professional services. Organizations can choose ready-to-deploy modules or work with General Assembly to develop custom curricula aligned with their goals, tools, and timelines. Programs cover AI fundamentals, data analytics, machine learning, marketing, product management, software engineering, and user experience and design. Topics range from AI agents and workplace efficiency to Python for AI and data, AI-powered applications, and AI product strategy.

Training emphasizes hands-on projects based on real-world workflows and business outcomes. Courses are taught live in small cohorts by practicing AI professionals, with opportunities for feedback and collaboration.

## Industries

- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_
- 🧪 Education _(under Science and Education)_

## Links

- [instagram](https://instagram.com/generalassembly)
- [linkedin](https://linkedin.com/company/2408664)
- [twitter](https://twitter.com/ga)
- [youtube](https://youtube.com/channel/UCh1rrm00DbprS8UcLd4ochw)
- [facebook](https://facebook.com/gnrlassembly)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idI1DT4VME/w/390/h/390/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791203167774)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idI1DT4VME/w/152/h/152/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1753228910518)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Brown Rust | #a96837 | dark |
| Malibu | #8dd1f8 | light |
| Alizarin Crimson | #e41f26 | accent |

## Fonts

- var(--font-family-barlow-condensed) — asset _(custom)_
- Nunito Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idI1DT4VME/w/1500/h/500/idXZZ_TNkB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791203167975)

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_Source: <https://brandfetch.com/ga.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._