# Garena

- **Website:** <https://garena.com>
- **Primary alias:** `garena.com`
- **Founded:** 2009
- **Employees:** 1,001+
- **Location:** Singapore, Singapore
- **Company kind:** PUBLIC COMPANY

## Description

Garena, originally established in 2009 as a gaming platform by Sea Group (formerly known as Garena), has garnered a significant presence in Southeast Asia, primarily focusing on online games, e-commerce, and digital finance. Its headquarters are located in Singapore. Garena is best known for its online gaming services, particularly as the publisher of popular titles like Free Fire, a battle royale game that has achieved global acclaim and a vast user base. Besides gaming, the company operates a digital platform that encompasses e-commerce via Shopee and financial services through SeaMoney. Garena has formed partnerships with various game developers, leading to collaborations that enhance its game offerings. Globally, Garena is a formidable player in the gaming sector, ranking among the top publishers in Southeast Asia. Its flagship game, Free Fire, consistently ranks in the top-grossing mobile games worldwide, showcasing its competitive edge. The company's strategies have included aggressive marketing campaigns and tournaments to solidify its market position. Noteworthy achievements include Free Fire's impressive performance in esports, where it has hosted significant international tournaments, fostering a strong community. Recently, Garena transitioned from publishing games like Arena of Valor to focusing its resources on free-to-play gaming models. As of late 2023, Garena continues to expand its influence, refining its strategy to balance gaming, e-commerce, and financial services. With its parent company's ongoing growth, Garena's future appears promising as it adapts to evolving market dynamics and consumer preferences. However, changing regulations and competition from rivals like Tencent and Riot Games pose challenges that the company must navigate effectively.

## Industries

- 🍿 Arts and Entertainment

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Copper | #ac7535 | dark |
| White | #ffffff | light |
| Casablanca | #f4a548 | accent |

## Fonts

- system-ui — asset _(system)_

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_Source: <https://brandfetch.com/garena.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._