# Gear Institute

- **Website:** <https://gearinstitute.com>
- **Primary alias:** `gearinstitute.com`
- **Founded:** 2009
- **Employees:** 11+
- **Location:** Santa Fe, New Mexico, United States
- **Company kind:** PARTNERSHIP

## Description

Gear Institute is an outdoor gear review and advice network focused on helping buyers make informed choices. It describes its work as providing credible, objective, and helpful expert testing and buying guidance across a wide range of outdoor activities. Its coverage includes biking, climbing, fishing, hiking and camping, running, and skiing and snow sports, with articles and reviews organized by activity and product type.

The site evaluates equipment such as bikes, helmets, cycling apparel and accessories; climbing shoes, ropes, harnesses and safety gear; fishing rods, reels, waders and packs; hiking boots, tents, sleeping bags and outdoor clothing; running shoes, watches and hydration packs; and skis, boots, bindings and snow-safety equipment. Gear Institute also publishes buying guides, seasonal recommendations, outdoor news, and articles on gear technologies and safety. Its testing and editorial work is contributed by a network of specialist authors, athletes, guides and outdoor gear testers. Readers can browse reviews and articles, explore featured experts, subscribe to email updates, and find information about the organization, advertising and contact options.

## Industries

- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🍿 Arts and Entertainment

## Links

- [twitter](https://twitter.com/gearinstitute)
- [youtube](https://youtube.com/gearinstitute)
- [linkedin](https://linkedin.com/company/gear-institute-llc)
- [instagram](https://instagram.com/gearinstitute)
- [facebook](https://facebook.com/GearInstitute)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idygGNw8EP/w/820/h/123/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773818370713)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idygGNw8EP/w/240/h/240/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791819881059)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mariner | #2c77b8 | accent |
| Rock Spray | #c02b0a | dark |
| White | #ffffff | light |

## Fonts

- serif — asset _(custom)_
- franklin-gothic-urw-comp — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idygGNw8EP/w/1500/h/500/idatHe9y_z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791819881290)

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_Source: <https://brandfetch.com/gearinstitute.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._