# GEM

- **Website:** <https://gemequitation.fr>
- **Primary alias:** `gemequitation.fr`

## Description

GEM Équitation is a premier boutique specializing in high-quality, customizable equestrian accessories. Founded in 2013 by passionate equestrians Margaux Lambert Equipart and Barbara Gillot, GEM is dedicated to enhancing the comfort and performance of both riders and their horses. Their extensive product range includes saddle pads, horse boots, fly bonnets, and riders' apparel such as polo shirts, jackets, and breeches. Each item blends innovative design with elegant style, ensuring practical functionality for riders at all levels.

GEM also offers a unique subscription box concept with tiers including Starter, Lover, and Addict, allowing customers to receive curated products monthly, valued significantly higher than the cost of the box. Additionally, GEM promotes sustainability through a second-hand marketplace for equestrian gear. Committed to quality and customer satisfaction, GEM Équitation reflects a deep passion for the equestrian world, bringing together performance, style, and the love of horses.

## Industries

- 🐶 Pets and Animals
- 🐶 Horses _(under Pets and Animals)_
- 🛍 E-commerce and Shopping

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzYXZhPph/w/500/h/190/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741954114200)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #1a73e8 | accent |
| Shark | #202124 | dark |
| White | #ffffff | light |

## Fonts

- Montserrat — asset _(google)_
- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzYXZhPph/w/2048/h/1364/idCyuk79oE.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730616699248)

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_Source: <https://brandfetch.com/gemequitation.fr>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._