# Genstar Capital

- **Website:** <https://gencap.com>
- **Primary alias:** `gencap.com`
- **Founded:** 1988
- **Employees:** 11+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Founded in 1988, Genstar Capital is a private equity firm that specializes in assisting middle market companies in targeted sectors. With a track record of success, Genstar partners with outstanding management teams to drive transformational change and foster growth. Their approach involves bringing financial resources, deep sector experience, and a commitment to making the journey as rewarding as the destination. Genstar values transparency, respect, and authentic relationships, recognizing that investing in business is ultimately investing in people. With approximately $49 billion of assets under management, Genstar operates as one cohesive team from their single office in San Francisco. Their team of over 40 professionals includes experts in financial transactions and deal sourcing, along with a network of sector-specific specialists. Additionally, their Strategic Advisory Board consists of operational experts from the industries they invest in. This combination of financial acumen and real-world operations experience allows Genstar to provide valuable support and resources to the companies they work with. Genstar's ultimate goal is to help build lasting, impactful businesses that will continue to thrive long after their ownership.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/genstar-capital)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8zlxiZbx/w/132/h/56/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789950883536)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8zlxiZbx/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789950883640)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tarawera | #093250 | dark |
| Picton Blue | #52b4ea | light |
| Red Orange | #fe2d2d | accent |

## Fonts

- AvenirLTPro-Black — asset _(custom)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8zlxiZbx/w/1698/h/1131/idIUC8TKv_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789950884022)

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_Source: <https://brandfetch.com/gencap.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._