# General Coin & Gun Exchange

- **Website:** <https://generalcoin.com>
- **Primary alias:** `generalcoin.com`

## Description

General Coin & Gun Exchange is a Wisconsin retailer serving customers at locations in Eau Claire and Rice Lake. The business buys, sells, and trades firearms, gold and silver bullion, and collectible coins, and also purchases estates and offers free appraisals. Customers can shop for new firearms online or in-store, while used firearms are available in-store. Its services extend beyond retail, with concealed-carry courses, general gunsmithing repairs, and custom firearm builds.

At its Rice Lake location, General Coin & Gun operates a 25-yard indoor shooting range rated for pistols and rifles, with firearm rentals and VIP memberships available. The same location offers an archery pro shop, a 20-yard indoor archery range, and bow repairs. The shop is a certified dealer for Mathews, TenPoint, and Ravin archery products. Its coin selection includes mint sets, proof sets, and individual collectible coins, with availability subject to change. Gold and silver can be bought and sold in-store, or purchased online. Both locations offer firearm services, coins, and bullion; Eau Claire also provides gunsmithing.

## Industries

- 🏈 Sports
- 🏈 Hunting and Shooting _(under Sports)_
- 🎸 Hobbies and Leisure

## Links

- [instagram](https://instagram.com/generalcoinandgun)
- [facebook](https://facebook.com/generalcoinandgun)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idfl_kr23y/w/399/h/400/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790329076271)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfl_kr23y/w/399/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790329076366)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tamarillo | #ad1015 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- almaq-refined — asset _(custom)_
- Montserrat — asset _(google)_

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_Source: <https://brandfetch.com/generalcoin.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._