General Magic is a brand that offers a captivating documentary and immersive workshops on innovation and failure. The award-winning documentary tells the remarkable story of a visionary Silicon Valley start-up from the 1990s that aimed to create a magical device connecting everyone to everywhere and everything. Despite groundbreaking technologies like touchscreen computing, USB, and the cloud, General Magic ultimately faced failure.

However, the documentary explores the idea that failure can be the beginning of something great. It features rare archival footage and interviews with former General Magic employees, who reflect on the significance of failure in innovation. In addition to the documentary, General Magic also offers workshops, private screenings, and live panels that provide valuable lessons on product development, team building, and resilience.

With an impressive cast including industry legends like Tony Fadell and Steve Jobs, General Magic is a brand that inspires and educates viewers on the power of failure and perseverance