# GPC Coatings

- **Website:** <https://generalpaint.biz>
- **Primary alias:** `generalpaint.biz`
- **Founded:** 1959
- **Employees:** 201+
- **Location:** Beirut, Beyrouth, Lebanon
- **Company kind:** PRIVATELY HELD

## Description

General Paint Co is a rapidly growing brand in the automotive refinish industry, specializing in car paints and ancillaries. Established in 1959, General Paint started its journey as a toll and private label manufacturer. In the late 70s, they ventured into automotive coating production and quickly became one of the industry's leaders. With a presence in Europe, the Middle East, and the USA, General Paint currently distributes its products in over 70 countries worldwide. Their product range includes GenRock, GenVerde, and Gen 2 O systems, which offer a wide selection of automotive refinish coatings that comply with international regulations. General Paint is known for its outstanding waterborne one coat coverage and customized high-quality products and services. Their well-seasoned professional team prioritizes fast, smart, and efficient solutions. Furthermore, General Paint provides ongoing training and educational support services, ensuring that customers receive the best training and support. With 60 years of automotive refinish innovation, General Paint continues to excel in the industry, offering top-notch products and services to their global customer base.

## Industries

- 🏎 Automotive Industry _(under Vehicles)_
- 🏎 Vehicles

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHl5XxE_4/w/1000/h/715/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769842518248)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #c8102e | accent |
| Don Juan | #664d54 | dark |
| Whisper | #f4f4fa | light |

## Fonts

- var( --e-global-typography-583e54c-font-family ) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHl5XxE_4/w/1573/h/627/idfdHhe3v1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769842518526)

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_Source: <https://brandfetch.com/generalpaint.biz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._