# by Generational Wealth Partners - **Website:** - **Primary alias:** `generationalwealthpartners.com.au` ## Description Generational Wealth Partners is a financial advice firm in Townsville, Queensland, focused on helping individuals and families protect, grow and transition wealth across generations. Formerly known as Cox Financial, the firm highlights more than 50 years of collective experience and offers tailored advice based on each client’s circumstances and goals. Its services include retirement planning, investment advice, superannuation, insurance, estate planning and aged care guidance. The firm’s process begins with understanding a client’s current financial position and future objectives. Advice can be limited to a specific issue or involve a more detailed financial plan, taking into account factors such as income, assets, investments, liabilities and attitude to risk. Generational Wealth Partners says it explains the planning process clearly and is upfront about fees, helping clients make informed decisions. Its stated values include caring, listening, trustworthiness, knowledge and education, with an emphasis on long-term relationships. The practice has received industry recognition, including a 2023 Practice of the Year win and a 2025 Adviser of the Year award for Reegan Wass. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Links - [facebook](https://facebook.com/GenerationalWealthPartnersTSV) - [instagram](https://instagram.com/generationalwealthpartners) ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idQ4jNt1KV/w/820/h/133/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793109040524) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ4jNt1KV/w/1365/h/1365/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793109040998) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Amethyst | #9063cd | accent | | Violent Violet | #250e62 | dark | | Equator | #e0c069 | light | ## Fonts - gelica — asset _(custom)_ - Univers LT Std — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._