# genFinance

- **Website:** <https://genfinance.net>
- **Primary alias:** `genfinance.net`

## Description

Based in Atlanta, Georgia, it works with clients throughout the United States, taking a holistic, relationship-focused approach to financial planning. The “gen” in its name reflects its commitment to supporting the height and breadth of family trees, with active engagement at different stages of life.

The firm offers guidance, coaching, financial education, wealth management, and behavioral financial advice. Its stated aim is to bring focus, clarity, and simplicity to each client’s financial picture, while shaping plans around individual goals, personal values, and commitments. genFinance emphasizes close collaboration, attention to detail, integrity, and dedicated service, seeking to understand clients and the people who matter to them.

The team includes President Jennifer Johnston and Joanne Credi Fredo. The website also provides a personal client portal and shares updates through genMinute and genMoneyMom. Securities and advisory services are offered through Osaic Wealth, Inc., a FINRA/SIPC member; genFinance, LLC and Osaic Wealth are not affiliated.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idon1UksFx/w/291/h/71/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790448646818)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Genoa | #147285 | accent |
| Tuatara | #383733 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/genfinance.net>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._