# Gents

- **Website:** <https://gents.de>
- **Primary alias:** `gents.de`

## Description

Gents is a lifestyle platform and online shop offering premium products in the areas of shaving, beard care, lifestyle, and luxurious niche perfumes. With a mission to help men feel better, Gents provides a curated selection of products chosen by experts. What started as a single store and a small, self-built e-commerce platform has now become the number one choice in Scandinavia. Gents' product range includes everything a modern man needs for his grooming routine, from premium razors and beard oils to skincare products. Additionally, Gents boasts one of the most exclusive collections of fragrances worldwide. Headquartered in Helsingborg, Sweden, Gents operates in both the online and physical retail space, with three shops in Sweden. Founded in 2003 by Swedish entrepreneur Jenny Rydhström, Gents was born from the desire to transform men's grooming routines into a daily ritual of self-care. With the motto improving men, Gents aims to support men in feeling and looking their best while providing insider tips, expert articles, product tests, and grooming advice for both beard and skin care. Now available in Germany, Gents is expanding its reach to meet the high standards and demands of German men in terms of product quality and personal appearance. Join Gents on their journey to help men feel their best and enhance their overall well-being.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_
- 💎 Luxury
- 💎 Luxury Lifestyle and Services _(under Luxury)_

## Links

- [instagram](https://instagram.com/gentscom)
- [youtube](https://youtube.com/user/gentscom)
- [linkedin](https://linkedin.com/company/gents-)
- [facebook](https://facebook.com/Gentsde)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idx-Pbui5w/w/820/h/183/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786474541449)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx-Pbui5w/w/360/h/360/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786474541570)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Di Serria | #d89f48 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Cormorant — asset _(google)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx-Pbui5w/w/4000/h/2250/idbeHSQhtk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786474543220)

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_Source: <https://brandfetch.com/gents.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._