# Pig Improvement Company

- **Website:** <https://genuspic.com>
- **Primary alias:** `genuspic.com`

## Description

PIC, the Pig Improvement Company, is dedicated to making its customers the most successful pig producers globally. Since its founding in 1962 in England, PIC has been committed to applying the latest science and genetics to create a better, more cost-effective pig for producers. This is achieved through a continual effort to improve genetic performance by focusing on traits that are commercially relevant and fulfill market demands.

The company's "Never Stop Improving" philosophy drives relentless innovation and a commitment to creating more value for pig and pork producers. PIC also places great importance on social obligations, recognizing the need for environmental responsibility and animal welfare across its global supply chain.

With a focus on high quality genetics, PIC offers a range of products and services, including a global bio-secure supply system and a commitment to driving genetic improvement through the latest innovations. This dedication to excellence has made PIC a leader in the industry, allowing customers to maximize their profits while producing healthy, high-quality pork.

## Industries

- 🏭 Heavy Industry and Engineering
- 🍔 Food and Drink
- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🍔 Food and Drink _(under Food and Drink)_
- 🏭 Agriculture _(under Heavy Industry and Engineering)_

## Links

- [youtube](https://youtube.com/channel/UC93mXCfRgfKrT2MFFxTIEhA)
- [twitter](https://twitter.com/PigImprovement)
- [linkedin](https://linkedin.com/company/pic-north-america)
- [facebook](https://facebook.com/PigImprovementCompany)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ido2RDlA-7/w/174/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1763056974907)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ido2RDlA-7/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773899736224)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pomegranate | #ee2e24 | accent |
| Heath | #581419 | dark |
| Cloud | #cecbc9 | light |

## Fonts

- serif — asset _(custom)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ido2RDlA-7/w/1500/h/500/idOW5ppuXm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773899736445)

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_Source: <https://brandfetch.com/genuspic.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._