# German UPA

- **Website:** <https://germanupa.de>
- **Primary alias:** `germanupa.de`
- **Founded:** 2002
- **Employees:** 1,001+
- **Location:** Magdeburg, Sachsen-Anhalt, Germany
- **Company kind:** NON PROFIT

## Description

German UPA is the professional association for user experience (UX) and usability professionals in Germany. It brings together more than 2,200 experts and supports the development and exchange of knowledge across the field. Members can take part in 20 specialist working groups covering topics such as accessibility, sustainability, artificial intelligence, user research, healthcare, UX management and UX writing, as well as 15 regional groups throughout the country.

The association offers a broad programme of events, including conferences, webinars, networking sessions, mentoring, summer and winter schools, the UX Festival and the annual World Usability Day. Local activities include meetups and Usability Testessen events. German UPA also provides practical resources through its knowledge library, with methods, tools and guidance on research, design, prototyping, testing, management and UX writing. Publications, industry reports, professional profiles and job listings further support practitioners and employers. Through membership, education and training offers, and opportunities to contribute to specialist communities, German UPA helps professionals share expertise and strengthen UX and usability practice.

## Industries

- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/germanupa)
- [instagram](https://instagram.com/germanupa)
- [linkedin](https://linkedin.com/company/germanupa)
- [twitter](https://twitter.com/germanupa)
- [youtube](https://youtube.com/germanupa)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idX0uEDBjh/w/1042/h/1042/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793035040329)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idX0uEDBjh/w/820/h/292/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793035040112)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| St Tropaz | #2b5589 | dark |
| Danube | #629fd0 | light |
| Flamenco | #ff850d | accent |

## Fonts

- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idX0uEDBjh/w/4928/h/3264/id86PXxGlb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793035042713)

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_Source: <https://brandfetch.com/germanupa.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._