Soulo is a personal care device brand that prioritizes the design of products for the aging population. Co-founded and led by a team of Cornell University alumni with backgrounds in business, design, engineering, and medicine, Soulo aims to improve the lives of seniors through thoughtful and innovative design. Their flagship product, the Soulo Nail Trimmer (previously known as PediCure), is a long-handled toenail trimmer specifically created to meet the needs of seniors.

The journey of Soulo began in 2018 with their participation in the Aging Innovation Competition hosted by the New York State Department of Health, where they ranked among the top 5 out of over 50 product ideas. Since then, they have continued to gain recognition, entering accelerators and pitching at various competitions. In April 2020, they filed two utility patents.

Looking ahead, Soulo plans to launch sales of the Soulo Nail Trimmer on their website in the spring of 2023. They are also actively seeking partnerships with aging organizations and talented individuals to further their mission. With their focus on design for aging, Soulo believes that their products will benefit not only seniors but also the wider population