# The Alternative

- **Website:** <https://getalternative.com>
- **Primary alias:** `getalternative.com`

## Description

The Alternative is your go-to online space for discovering the best music on the internet, dedicated to celebrating the rich tapestry of alternative sounds. Started in 2009 as a radio show and evolving into a comprehensive website in 2014, The Alternative offers in-depth music reviews, artist interviews, and exclusive features on the latest releases. Their mission is to spotlight a diverse array of artists, from emerging talents to established acts, ensuring that all music lovers can find something to enjoy.

Listeners can explore a variety of content, including playlists like New Music Friday, album reviews, and gig reviews, showcasing the vibrant music scene. The platform also engages with its community through Patreon, allowing supporters to contribute to its growth. With features such as photography from live shows and insightful Op-Eds, The Alternative fosters a passionate dialogue about music culture. Whether you’re seeking artist insights or simply the latest tracks, The Alternative connects enthusiasts with the music they love while supporting the DIY ethos of the independent music community.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Music _(under Arts and Entertainment)_

## Links

- [youtube](https://youtube.com/user/TheAltShow)
- [twitter](https://twitter.com/GetAlternative)
- [instagram](https://instagram.com/getalternative)
- [facebook](https://facebook.com/The-Alternative-365877840103695)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGYbqNPoW/w/170/h/170/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779543199534)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGYbqNPoW/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779543199649)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #b80000 | accent |
| Cinnamon | #7e4300 | dark |
| Whiskey | #d5a06e | light |

## Fonts

- serif — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGYbqNPoW/w/1500/h/500/idDakDXQdp.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779543199894)

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_Source: <https://brandfetch.com/getalternative.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._