# GetFormally

- **Website:** <https://getformally.com>
- **Primary alias:** `getformally.com`
- **Founded:** 2021
- **Employees:** 2+
- **Location:** Wellington, Wellington, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Formally is a brand that believes in making digital tools accessible to everyone. They understand that inclusive digital experiences benefit everyone, which is why they prioritize features like labels, hints, fieldset grouping, and error summaries to assist all users in filling out forms. Moreover, Formally recognizes the importance of high contrast colors to enhance text visibility. Formally is a product developed by Springload Te Pipītanga, an independent digital agency based in New Zealand. As a digital agency, Springload specializes in building bespoke apps for clients while incorporating accessibility into every project. They observed a gap in the market for form builders that offer more capabilities without the hefty price tag, leading them to create Formally. The name 'Formally' originates from merging 'form' (representing the product) with 'a11y' (an abbreviation for accessibility), which has been transformed into 'ally'. This renaming signifies their commitment to being an ally by constructing tools that promote digital inclusion and accessibility. Formally's mission is to foster digital inclusion, accessibility, and cultural competency by developing digital tools that cater to everyone's needs. Their team consists of experienced professionals in various roles, including CEO, CTO, Head of Product, and Accessibility Specialist, among others. Formally is currently in the early access stage, and they welcome users to try their form builder and provide valuable feedback. By being part of the early release, users contribute to enhancing the product's features and overall usability. Interested individuals can sign up to receive early access and stay informed about pricing plans, new features, and the public release date for Formally. Formally is a venture by Springload Te Pipītanga, a renowned digital agency dedicated to improving what truly matters. Copyright © 2021 Formally. All rights reserved.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/FormallyApp)
- [instagram](https://instagram.com/formallyapp)
- [linkedin](https://linkedin.com/company/formallynz)
- [facebook](https://facebook.com/FormallyApp)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idfzpNuZ8b/w/820/h/175/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774996814669)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfzpNuZ8b/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774996814757)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Electric Violet | #6100ff | accent |
| Purple | #4200ac | dark |
| Lilac Bush | #957acd | light |

## Fonts

- Haffer — asset _(custom)_
- Public-Sans — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfzpNuZ8b/w/1500/h/500/idPuSbdjo7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774996814906)

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_Source: <https://brandfetch.com/getformally.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._