# Lulu

- **Website:** <https://getlulu.dev>
- **Primary alias:** `getlulu.dev`

## Description

Lulu Ads provides monetization infrastructure for Model Context Protocol (MCP) servers and other agent environments. Its platform lets publishers add a clearly labeled sponsored line to tool responses, earning revenue when an ad is rendered and an audited conversion occurs. Lulu Ads says publishers receive 70% of each audited conversion, with payouts available from $100; unrendered placements are unpaid. The system is designed to fail open, returning no ad if a request is too slow or the service is unavailable, so advertising does not interrupt the underlying tool. Publishers can integrate through a middleware SDK for Python or TypeScript, with support for FastMCP, LangGraph, CrewAI, and raw MCP SDKs, or use Lulu’s MCP installation and concierge tools. The company also operates an aggregated MCP server marketplace and offers distribution and advertising services for publishers and advertisers. Its targeting uses context keys chosen by the publisher and excludes transcripts, user profiles, and personally identifiable information. Lulu Ads presents itself as an open, cross-platform commercial layer for the growing agent economy.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [github](https://github.com/Lulu-The-Narwhal)
- [linkedin](https://linkedin.com/company/lulu-ai)
- [twitter](https://twitter.com/LuluAI)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1hj5PYW0/w/820/h/546/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793378393974)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1hj5PYW0/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793378394053)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| International Orange | #f95200 | accent |
| Ebony | #101828 | dark |
| Athens Gray | #f9fafb | light |

## Fonts

- Outfit — asset _(google)_
- var(--font-dm-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1hj5PYW0/w/2400/h/600/id1tfVxB8F.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793378394354)

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_Source: <https://brandfetch.com/getlulu.dev>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._