Nift, a revolutionary brand, was founded with the noble mission of assisting local business owners. It all began in a humble basement in Brookline, Massachusetts, when our founder empathized with the struggles faced by businesses to advertise and gain visibility. Determined to find a better way, our founder embarked on a journey that would disrupt traditional advertising and referral programs.

The initial spark led to the establishment of the first Nift network in Brookline, with a local hairdresser as our first member. As businesses started buying and selling gifts, a unique exchange blossomed among them, introducing customers to a mosaic of local shops. This not only brought joy to customers but also filled neighborhood businesses with new customers, confirming the profound impact of the Nift model.

Nift believes in supporting local businesses, recognizing their role as the backbone of vibrant communities. By shopping locally, we stimulate the local economy, preserve the distinctive character of our neighborhoods, and contribute to schools and charities. In a world dominated by big box stores and online giants, Nift aims to level the playing field and empower small businesses to thrive.

Through close collaboration with business owners and partnerships with local first organizations, Nift offers a product that genuinely works for them. We understand the challenges they face and are dedicated to helping them grow. Join us in strengthening your local economy and experience the joy of supporting small businesses firsthand