# GPC

- **Website:** <https://gillettepepsicola.com>
- **Primary alias:** `gillettepepsicola.com`
- **Employees:** 201+
- **Location:** La Crosse, Wisconsin, United States

## Description

Gillette Pepsi is a prominent brand of Pepsi distributors that was founded in 1937 by Norm Gillette, Sr. They operate in four locations: La Crosse, WI; Rochester and Mankato, MN; and Decorah, IA. Gillette Pepsi has a rich history, starting out as a struggling business run out of Viroqua, Wisconsin, and eventually becoming a leading player in the soft drink industry. The brand gained popularity through their innovative marketing strategies, such as the iconic Twice as Much for a Nickel campaign and widespread sampling. Over the years, Gillette Pepsi has expanded its product portfolio and acquired other brands like Dr Pepper and Mountain Dew. They continue to lead the market by prioritizing the Pepsi-Cola image and striving for excellence. In fact, the Rochester franchise was honored with the prestigious Bottler of the Year award in 2008. Gillette Pepsi remains dedicated to meeting the evolving needs of consumers through innovation and a commitment to quality.

## Industries

- 🍔 Food and Drink
- 🍔 Beverages _(under Food and Drink)_

## Links

- [youtube](https://youtube.com/channel/UCUmvNlZZvzNB4xAA20JjHQw)
- [twitter](https://twitter.com/GPCBeverage)
- [instagram](https://instagram.com/gpcbeverage)
- [linkedin](https://linkedin.com/company/gpcbeverage)
- [facebook](https://facebook.com/gpcbeverages)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idahtzKaXD/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1749155999436)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idahtzKaXD/w/521/h/417/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1749155999316)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tamarillo | #a11613 | dark |
| White | #ffffff | light |
| Black Pearl | #051920 | accent |

## Fonts

- Helvetica — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idahtzKaXD/w/1500/h/500/idHGNeDNq3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1749155999619)

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_Source: <https://brandfetch.com/gillettepepsicola.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._