Gin Lane's asset
Gin Lane

@ginlane.com

The team from Gin Lane is pioneering the next generation of consumer brand building by acquiring, and growing, leading Shopify home goods brands on one platform; Pattern Brands.

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Gin Lane, part of the Pattern Brands family, is revolutionizing the consumer brand building landscape by acquiring and nurturing top Shopify home goods brands on a single platform. With a rich history in shaping the direct-to-consumer (DTC) space, Gin Lane has played a crucial role in establishing over $15 billion worth of market share and transforming how e-commerce businesses are launched. Now, Gin Lane focuses on acquiring and expanding Shopify home-life brands that prioritize elevated quality and thoughtful materials.


By providing entrepreneurs with the exits they deserve and upholding the integrity of the brands they built, Gin Lane aims to create meaningful daily rituals for millions of people. Introducing the Pattern Brands platform, a unified front and back-end infrastructure that enables sustainable growth for multiple businesses under one roof. This innovative model allows Gin Lane to consistently deliver high-quality consumer experiences across all brands.


With the successful acquisition of GIR, a brand renowned for its brilliantly engineered kitchen tools, Gin Lane has achieved remarkable results, including a 100% increase in total EBITDA and 200% year-over-year revenue growth on Amazon. Led by a team of e-commerce experts with a diverse range of functional expertise, including technology, finance, logistics, and brand management, Gin Lane is committed to helping business owners and entrepreneurs thrive. Supported by a roster of world-class investors, Gin Lane takes pride in building founder-friendly partnerships.


For those looking to gain insights into e-commerce, brand building, and entrepreneurship, Gin Lane offers a wealth of valuable resources, accumulated from over a decade of experience. If you're interested in partnering with Gin Lane and joining them in building brands and a better future, they're eager to connect and discuss opportunities. Discover Gin Lane and their portfolio of exceptional home brands, including Open Spaces, GIR, Letterfolk, Yield, Poketo, and Equal Parts.


Join the movement and embrace a lifestyle that celebrates the joy of everyday living

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Company Type

Privately Held

Company Size

11-50

Year Founded

2008

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