Glam-it! by JennGlamCo is a female technology, beauty, fashion, and lifestyle brand that offers young women the opportunity to customize their own makeup using eco-friendly products. The brand's mission is to empower girls and young women by saving time and space, allowing them to focus on what matters to them. All Glam-it! products are vegan, paraben-free, sulfate-free, gluten-free, and cruelty-free.

Founded in 2013 by Jennifer Cheng, Glam-it! has been recognized as one of the Top 20 Hottest Startups by HK Business Magazine and received the Best Beauty Brand 2016 award from HKMVC. The brand's products can be found in luxury retail stores like Harvey Nichols and through online retail partnerships. The innovative flagship product, GlamPact, is an all-in-one customizable makeup compact with a built-in light and rechargeable LED mirror.

With refillable and completely customizable makeup modules, young women can design their own unique compact using a range of eco-friendly cosmetics. Jennifer Cheng, the founder and director of Glam-it!, is a serial millennial entrepreneur with a background in acting, modeling, and business. With successful startup exits and experience in the tech industry, Jennifer continues to build startups and invest in luxury jewelry brands.

Glam-it! aims to promote social and environmental responsibility to create a more sustainable and beautiful world. The brand collaborates with like-minded brands to develop high-tech sustainable fashion, beauty, and female lifestyle products, with a portion of each collaboration supporting a partnering charity