Glocalities: Think global is a marketing consulting firm that specializes in psychographic segmentation research and audience segmentation. Our team of strategic consultants is dedicated to helping clients grow their business on an international scale. We believe that understanding people is key to understanding business.

Through our research, we unlock the human experience by profiling your target audience based on their values, lifestyle, psychology, and trends, as well as sociodemographic information. We go beyond traditional segmentation methods to provide insights into the motivational drivers of your audience's behavior. By understanding the values they adopted during their formative life phase, the psychological traits that define their personality, and the lifestyle choices that express their identity, you can establish a deeper connection with your customers.

What sets Glocalities apart is our use of the latest insights from behavioral psychology, cross-cultural values research, and marketing research. We deliver practical and actionable insights that help you better understand and engage with your target audience on a deeper level. Discover the power of psychographic segmentation with Glocalities: Think global