# Goal Based Investing

- **Website:** <https://goalbasedinvesting.it>
- **Primary alias:** `goalbasedinvesting.it`

## Description

Goal Based Investing Italia is an initiative founded by Luciano Scirè to promote goal-based financial planning and build a home for this approach in Italy. Drawing on 20 years of experience in the financial sector, Scirè advocates advice centered on people’s values and life goals, rather than investment performance alone. The site is aimed in part at financial advisers who want to help clients plan more effectively, make better use of their time, and connect wealth with meaningful objectives.

Its resources include a blog covering financial planning, risk and markets, wealth accumulation and decumulation, and the transfer of wealth across generations. The site also features books and a calculator, including the Easy Time Calculator, and invites visitors to explore planning and objectives, learn about Scirè’s work, and get in touch. Newsletter registration and social media links provide additional ways to follow the initiative. Goal Based Investing Italia presents financial planning as a practical, ongoing habit that can support both individual clients and families across different stages of life.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/GoalBasedInvestingItalia)
- [instagram](https://instagram.com/goalbasedinvestingitalia)
- [twitter](https://twitter.com/GoalBased)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpeFJPf1i/w/500/h/102/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1744031169470)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpeFJPf1i/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792591778528)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gold Tips | #ecc813 | accent |
| Cerulean Blue | #2569b0 | dark |
| Pumice | #c9ceca | light |

## Fonts

- Playfair Display — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpeFJPf1i/w/1500/h/500/idbt2IYmX_.png?c=1bxid64Mup7aczewSAYMX&t=1744031169315)

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_Source: <https://brandfetch.com/goalbasedinvesting.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._