# GoAlta

- **Website:** <https://goalta.kz>
- **Primary alias:** `goalta.kz`

## Description

ALTA is an electronic fare-payment operator for public transport in Kazakhstan, providing a unified system designed to make everyday travel more convenient. Through the Alta system and GoAlta app, passengers can pay for rides without relying solely on paper tickets or cash, while accessing their payment history and monitoring transport expenses through a personal account.

The service supports transport cards, bank cards, Visa and Mastercard, QR payments through Kaspi and Halyk, and contactless payments using smartphones or smartwatches. Cash top-ups are also available through QIWI and Kassa24 terminals. The system is intended for different types of urban public transport, including buses, trams and metro services where available.

ALTA also provides practical information and assistance as cities transition from older fare systems. Passengers can find guidance on transferring card balances and eligible concessions, topping up cards, and resolving payment issues. The GoAlta support service handles requests when balances or benefits do not transfer automatically. ALTA emphasizes quick payment, accessible trip records and security measures to protect payment data.

## Industries

- 💰 Finance
- ✈️ Travel and Tourism
- ✈️ Ground Transportation _(under Travel and Tourism)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id106QuArn/w/512/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791114953419)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jaffa | #f26e47 | accent |
| Mine Shaft | #292929 | dark |
| Hit Pink | #fcab8a | light |

## Fonts

- Manrope — asset _(google)_

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_Source: <https://brandfetch.com/goalta.kz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._