# Amaru

- **Website:** <https://goamaru.com>
- **Primary alias:** `goamaru.com`
- **Founded:** 2016
- **Employees:** 2+
- **Location:** Boston, Massachusetts, United States
- **Company kind:** PRIVATELY HELD

## Description

Amaru is a forward-thinking brand that prioritizes inclusivity and respect in the workplace. They understand the importance of honoring pronouns and other forms of address. In today's diverse society, many individuals identify with gender identities and expressions that may differ from traditional norms. Amaru recognizes and supports this by valuing gender expansive employees who identify as they, them, and theirs instead of the gendered he, him, and his or she, her, and hers. They also advocate for the use of inclusive honorifics like Mx. rather than Ms. or Mr.   Amaru believes that using a person's chosen name and desired pronouns is a fundamental way to show mutual respect and basic courtesy. They promote an inclusive workplace environment where employees have the freedom to express their preferred name and pronouns across different settings, such as formal or informal interactions, email or in-person meetings, name badges, and business cards. By doing so, Amaru aims to prevent misgendering, which can cause harm, tension, and breakdowns in communication with both colleagues and customers. Join Amaru in creating a workplace where everyone's self-ascribed name and pronouns are valued and respected.

## Industries

- 💼 Jobs and Employment _(under Jobs and Career)_
- 💼 Jobs and Career

## Links

- [facebook](https://facebook.com/goamaru)
- [linkedin](https://linkedin.com/company/amaru)
- [instagram](https://instagram.com/go.amaru)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idy3ILXW6-/w/64/h/64/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786760687916)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3ILXW6-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786760688014)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e40014 | accent |
| Shark | #1d1d1f | dark |
| Japonica | #d97757 | light |

## Fonts

- var(--meta-font-font-family) — asset _(custom)_
- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3ILXW6-/w/1584/h/335/idtqvOZjww.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786760688196)

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_Source: <https://brandfetch.com/goamaru.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._