# Go As Ur

- **Website:** <https://goasur.com>
- **Primary alias:** `goasur.com`
- **Location:** Belgium

## Description

Rooted in a cosmopolitan outlook and a deliberate alternative to mass consumerism, the brand champions conscious minimalism: a short, effective beauty routine and a seasonless wardrobe designed to be easy to wear and keep up with daily life.

Its beauty range includes vegan, natural makeup and power-performance products, while its fashion focuses on effortless, timeless pieces made with sustainable and locally sourced materials. The brand describes its approach as bold, experimental, and future-focused, with an emphasis on natural ingredients, considered materials, and practical design.

go as u.r also presents itself as a community for curious, diverse, and expressive people. Through a partnership with W4, Women’s WorldWideWeb, it invests €1 from each purchase in initiatives that empower girls and women around the world. Customers can shop beauty and fashion online, explore the brand’s story and sustainability content, and find stockist information through its website.

## Industries

- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/go-as-ur-193476161214073)
- [instagram](https://instagram.com/goasur)
- [linkedin](https://linkedin.com/company/go-as-u.r)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_n33zaCN/w/820/h/171/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792164674949)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_n33zaCN/w/410/h/410/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792164675032)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Korma | #873f0f | dark |
| Cashmere | #e8c4a1 | light |
| Antique Brass | #c17e57 | accent |

## Fonts

- sofia-pro — asset _(custom)_
- sofia-pro — asset _(custom)_

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_Source: <https://brandfetch.com/goasur.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._