# Aura

- **Website:** <https://goaura.com>
- **Primary alias:** `goaura.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Boston, Massachusetts, United States
- **Company kind:** PRIVATELY HELD

## Description

Aura is a repricing software brand serving sellers on Amazon and Walmart marketplaces. Its AI-powered repricer, Maven, adjusts prices around the clock to help sellers compete for the Buy Box while protecting margins and supporting profitability. Rather than simply undercutting the lowest competitor, Maven learns how prices affect Buy Box performance, tests market responses, and adapts as conditions change. Sellers can set minimum prices, choose a repricing strategy, and let the tool manage pricing across their listings; Maven can also learn suitable maximum prices. Aura advertises repricing updates as fast as 10 seconds and offers real-time insights and mobile support.

The platform includes tools for automating strategy changes, scheduling and listing management; reviewing pricing activity; and updating Amazon and Walmart listings in bulk. Automated minimum and maximum prices help establish price boundaries, while integrations sync costs and other data from connected tools. Sellers can also export listing and competitor data through reports. Aura provides customer support by chat on weekdays and offers a community for sellers.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/useaura)
- [twitter](https://twitter.com/useaura)
- [instagram](https://instagram.com/goaura)
- [facebook](https://facebook.com/useaura)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idk7FB7tLM/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791219574779)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk7FB7tLM/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791219574878)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shamrock | #3ecf8e | accent |
| Cod Gray | #060606 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-geist) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk7FB7tLM/w/1500/h/500/id_fUJHBYd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791219575067)

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_Source: <https://brandfetch.com/goaura.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._