# Lazada

- **Website:** <https://gofashion.pk>
- **Primary alias:** `gofashion.pk`

## Description

Lazada Group, established in 2012, is the leading eCommerce platform in Southeast Asia, catering to six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada combines advanced technology, comprehensive logistics, and secure payment solutions to revolutionize retail. 

With a mission to serve 300 million customers by 2030, Lazada features the massive LazMall, which connects shoppers to over 32,000 authentic international and local brands, ensuring fast delivery and an effortless return policy. The Lazada Marketplace empowers retailers with access to millions of new customers, offering diverse products across 18 categories including health & beauty, home appliances, and fashion, along with essential tools for marketing and customer support. 

Additionally, Lazada fosters cross-border commerce, enabling Southeast Asian brands to reach global customers, all backed by Alibaba’s efficient technology and logistics. Emphasizing a seamless shopping experience, Lazada embraces innovation, setting the bar high for eCommerce excellence in the region.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrA8zB0G3/w/500/h/125/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740002811394)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrA8zB0G3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740002811497)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Burnt Maroon | #3a0303 | accent |
| Shiraz | #a90b26 | dark |
| Burnt Sienna | #eb6e48 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrA8zB0G3/w/1500/h/500/idWlyBVLeC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740002811309)

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_Source: <https://brandfetch.com/gofashion.pk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._