# Going

- **Website:** <https://going.co>
- **Primary alias:** `going.co`

## Description

Going is a flight-deal service that helps travelers find affordable airfare through price tracking and timely alerts. Members share details about trips they are planning, and Going monitors fares and sends notifications when prices drop, including Mistake Fares and points deals. Travelers can also receive alerts for destinations they would like to visit, making it easier to spot opportunities without constantly searching for tickets.

Going says its members save an average of $500 on international flights, with deals that can offer savings of up to 90%. The service is designed to help people plan trips, discover new destinations, and travel within their budgets. When members find a fare they want, they book directly with the airline; Going does not act as a booking middleman.

Travelers can join for free, and the site also lists Premium and Elite memberships. Going offers an app for receiving travel and deal updates, alongside resources such as travel guides, a blog, a flight-finding guide, a travel glossary, and a community.

## Industries

- ✈️ Travel and Tourism
- ✈️ Air Travel _(under Travel and Tourism)_

## Links

- [facebook](https://facebook.com/official.going)
- [instagram](https://instagram.com/going)
- [linkedin](https://linkedin.com/company/going)
- [twitter](https://twitter.com/goingtweets)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idDBJ7AkjU/w/820/h/300/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793376773897)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDBJ7AkjU/w/360/h/360/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793376773972)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sherpa Blue | #004449 | accent |
| Leather | #97724e | dark |
| White | #ffffff | light |

## Fonts

- var(--font-family-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDBJ7AkjU/w/1500/h/500/idZjXbXAHg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793376774317)

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_Source: <https://brandfetch.com/going.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._