# Going

- **Website:** <https://going.it>
- **Primary alias:** `going.it`
- **Employees:** 11+
- **Location:** Milano, Italy
- **Company kind:** PUBLIC COMPANY

## Description

Going is an Italian tour operator with more than 25 years of experience in tailor-made travel and is owned by MSC Cruises. Its portfolio spans escorted tours, independent itineraries, resort holidays and cruise packages, with destinations across Europe, Asia, Africa, the Americas and the Pacific. Travelers can choose from cultural journeys, beach stays, safaris, city breaks and combinations that bring together multiple destinations or travel styles. Going also offers Going Resort, Going Lifestyle and Going4Cruise collections, alongside dedicated holiday packages featuring Walt Disney World Resort; the company is an official Walt Disney World Resort distributor in Italy. Sample itineraries include trips to China, Vietnam, Japan, Kenya, Brazil, Egypt and the United States, as well as cruises departing from locations such as Miami and the Caribbean. The brand provides travel insurance information, quote and information requests, and assistance for customers during their trip, including 24-hour emergency contact channels. Going serves both travelers and travel agencies, and publishes catalogs and travel inspiration to help customers explore its offers.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Links

- [instagram](https://instagram.com/goingofficial)
- [linkedin](https://linkedin.com/company/goingtouroperator)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idJABGJMX2/w/820/h/284/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793714750468)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJABGJMX2/w/150/h/150/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793714750561)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Elephant | #152f4d | accent |
| Prussian Blue | #002e4f | dark |
| Bermuda | #7bdcb5 | light |

## Fonts

- Inter — asset _(google)_
- icomoon — asset _(custom)_
- Bodoni 72 — asset _(custom)_

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_Source: <https://brandfetch.com/going.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._