# SERHANT.

- **Website:** <https://goingluxurygroup.com>
- **Primary alias:** `goingluxurygroup.com`

## Description

Going Luxury Group, founded by seasoned real estate advisor Chad Going, stands as a premier name in the luxury real estate sector. Recognized among the top 1.5% of individual real estate professionals in the United States by sales volume, Chad leverages two decades of experience to provide clients with unparalleled service. Operating under the esteemed SERHANT. Their diverse clientele includes multinational CEOs, professional athletes, and entertainment industry figures, who value Chad's commitment to privacy and exceptional results.

With a focus on luxury homes, the Going Luxury Group employs cutting-edge media and technology to ensure maximum exposure for listings, consistently achieving record-breaking sales. Beyond real estate transactions, Chad's expertise includes investment strategies and property management, offering clients a tactical advantage in navigating complex deals. Going Luxury Group represents where prestige meets performance, dedicated to helping clients connect with their ideal lifestyles.

## Industries

- 💎 Luxury
- 💎 Luxury Real Estate _(under Luxury)_
- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6WwzJ2Q-/w/960/h/170/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764918434336)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ecstasy | #f6821f | accent |
| Black | #000000 | dark |
| Alabaster | #f8f8f8 | light |

## Fonts

- var(--global-primary-font-family) — asset _(custom)_
- system-ui — asset _(system)_

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_Source: <https://brandfetch.com/goingluxurygroup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._