# Johannes Faupel

- **Website:** <https://goldhatseo.com>
- **Primary alias:** `goldhatseo.com`

## Description

GoldHatSEO is an online resource hub focused on conversion rate optimization (CRO), helping ecommerce, SaaS, and B2B website owners understand how to improve conversions and grow revenue. Its content brings together practical guidance, benchmarks, research, and tools for businesses at different stages of the optimization process.

The site covers CRO fundamentals, including what constitutes a good conversion rate for websites, landing pages, ecommerce stores, Shopify shops, and SaaS pricing pages. It also offers calculators to estimate conversion lifts, lead and pipeline gains, ecommerce returns, and potential SaaS revenue impact. Topic guides explore checkout design, mobile user experience, landing pages, forms, calls to action, discounts, free trials, and ways to address common conversion barriers.

GoldHatSEO also provides advice on testing and strategy, such as deciding when to run an A/B test, prioritizing optimization ideas, finding conversion gaps, and determining who should own CRO or create landing-page copy. Visitors can use its quick-start guide and linked resources to identify opportunities and plan improvements.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/johannesfaupel)
- [twitter](https://twitter.com/johannesfaupel)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idygW5fIGQ/w/389/h/120/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793628692732)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idygW5fIGQ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793628692958)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mariner | #1e73be | accent |
| Cloud Burst | #223457 | dark |
| Sky Blue | #6dbfef | light |

## Fonts

- entypo-fontello-enfold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idygW5fIGQ/w/1500/h/500/idVoEwuhSF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793628692131)

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_Source: <https://brandfetch.com/goldhatseo.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._