# Good Form

- **Website:** <https://goodform.co.nz>
- **Primary alias:** `goodform.co.nz`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Grey Lynn Auckland, Auckland, New Zealand
- **Company kind:** PUBLIC COMPANY

## Description

Good Form is a furniture, lighting, and homeware store with a strong commitment to beautiful, authentic design and enduring craftsmanship. Their goal is to offer designer products that are more than just decor objects. They represent brands that care about timeless design and lasting quality. Each piece they stock has a unique story, a connection to our planet, and a future to share. Their gallery showcases the best of both New Zealand and international talent, with a focus on innovation and modern design. From Danish and Scandinavian classics to bold Italian design icons, they introduce unique furniture, lighting, and home accessories that are memorable and can be cherished for a lifetime. Good Form's team, led by co-founders Dan and Emma Eagle, are passionate about being a destination for beautiful, functional design objects that you can keep for life and will always be proud of. Visit their modern gallery space in Auckland and discover their curated collection of timeless and elegant pieces.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [twitter](https://twitter.com/GoodFormDesign)
- [instagram](https://instagram.com/goodform_design)
- [linkedin](https://linkedin.com/company/good-form-design)
- [facebook](https://facebook.com/goodformdesign)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idp8b9qmlU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774304391826)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idp8b9qmlU/w/256/h/256/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774304391735)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1d1d1d | dark |
| White | #ffffff | light |
| Old Gold | #cea344 | accent |

## Fonts

- Domaine sans text — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idp8b9qmlU/w/1500/h/500/idOLKA_FO8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774304392015)

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_Source: <https://brandfetch.com/goodform.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._