@goodsmiths.org
With Goodsmiths we created a business-to-consumer marketing platform and devised successful marketing campaigns to promote purpose-led businesses.
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About
Description
Good Business Matters is an innovative brand that has created a business-to-consumer marketing platform called Goodsmiths. This platform is specifically designed for purpose-led businesses, offering carefully-crafted product ranges and services that generate more than just a profit. With 150 social enterprises and purpose-led businesses listed on the platform, Goodsmiths provides a unique way for these organizations to connect with a qualified and engaged audience, while also promoting themselves more broadly.
Recognizing the challenges faced by small social-impact businesses and social enterprises in marketing and communications, Goodsmiths aims to alleviate this burden by providing a user-friendly platform and running effective media campaigns. The results speak for themselves, with an average click-through-rate to business websites of 34%, attendance at eight events in 2019 by 120 social entrepreneurs, and a 5-time growth in businesses on the Goodsmiths platform over three years. For consumers, Goodsmiths offers a way to be responsible consumers and support purpose-led businesses.
By shopping on Goodsmiths, individuals can make a positive impact and contribute to a sustainable future. Connect with Good Business Matters through their Melbourne and Auckland locations, or reach out via email. Stay updated with their latest happenings by signing up for their newsletter
Company Type
Privately Held
Company Size
2-10
Year Founded
2017
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