# PINATA

- **Website:** <https://gopinata.com>
- **Primary alias:** `gopinata.com`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

PINATA is a sales empowerment and brand execution platform that connects brands, distributors, agencies, and field teams in one shared operating system. Designed to bring clarity to complex programs, it helps organizations plan initiatives, coordinate stakeholders, manage field activity, and measure results across national accounts, field marketing, merchandising, and trade advocacy.

The platform supports the full program workflow, from setting budgets and success measures to building programs, assigning work, verifying activations, and analyzing outcomes. Its mobile tools help field teams manage schedules and assignments, report activity, and document visits. Photos, GPS data, and timestamps provide verification, while automated compliance checks and reporting give teams a clearer view of execution.

PINATA AI assists with operational tasks, surfaces program insights, and can help teams respond to staffing or performance gaps. Enterprise dashboards consolidate activity, budgets, completion, and compliance metrics across programs and markets. PINATA also supports payments, integrations, depletion reporting, and business review presentations.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/go-pinata)
- [twitter](https://twitter.com/gopinata)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7M5INylp/w/2000/h/500/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791305091348)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7M5INylp/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791305091429)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | light |
| Amaranth | #eb3361 | accent |
| Black | #000000 | dark |

## Fonts

- Fraunces — asset _(google)_
- DM Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7M5INylp/w/1500/h/500/idVj-DLdpj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791305091594)

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_Source: <https://brandfetch.com/gopinata.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._