Gorenje is a Slovenian company that specializes in the design, manufacture, and sale of home appliances. The company was founded in 1950 in the town of Velenje, Slovenia, and has since grown to become one of Europe's leading manufacturers of household appliances. In 2018, Gorenje was acquired by Hisense, a Chinese multinational electronics manufacturer.

The headquarters of Gorenje are located in Velenje, Slovenia. The company's headquarters houses various departments, including research and development, marketing, sales, and production. It serves as the central hub for the company's operations and decision-making processes.

Gorenje offers a wide range of products, including refrigerators, washing machines, dishwashers, ovens, cooktops, and small kitchen appliances. The company's appliances are known for their innovative design, quality craftsmanship, and advanced features. Gorenje products are sold under various brand names, including Gorenje, Asko, Atag, Pelgrim, and Sidex, among others.

Gorenje operates globally, with a presence in over 90 countries. The company has established numerous subsidiaries, joint ventures, and partnerships to expand its reach and enhance its product offerings. Some of its noteworthy subsidiaries include Gorenje Deutschland GmbH in Germany and Gorenje Austria.

In terms of market position, Gorenje is a key player in the European home appliance market. It competes with other major global manufacturers such as Whirlpool, Bosch, and Electrolux. Despite facing fierce competition, Gorenje has maintained its standing through its commitment to innovation, quality, and customer satisfaction.

Over the years, Gorenje has achieved several milestones and received recognition for its products. The company has won numerous design awards for its appliances, showcasing its dedication to aesthetics and functionality. Gorenje has continually adapted and evolved its brand strategy and product lineup to meet changing market demands and consumer preferences.

Since its acquisition by Hisense, Gorenje has continued to operate as a separate entity. The collaboration with Hisense has provided Gorenje with the resources and support needed to further expand its global presence and continue its growth trajectory. As of the latest updates, Gorenje remains a prominent player in the home appliance industry, known for its high-quality products and strong brand reputation