Gracefully Greying is a comprehensive brand that aims to support and educate the senior community aged 55 and older, as well as family members and caregivers. Through open and meaningful discussions and a wide range of resources, Gracefully Greying provides valuable information and tools to navigate daily life. The brand was founded by attorney Henry Gornbein, who initially started a video podcast series on YouTube before partnering with graphic designer/marketer Laurie Blume.

Together, they developed a robust brand that includes a website, YouTube channel, social media content, live stream interviews, e-newsletters, and corporate and community involvement. Gracefully Greying focuses on the 55+ age demographic, providing resources to prepare for the future and offering centralized information for those with aging parents. The platform is regularly updated to bring the most current information to its users.

The team behind Gracefully Greying consists of experienced professionals, including Henry Gornbein, Laurie Blume, Pam Lippitt, Lila Lazarus, and Mindy Ruben