Great Question is a brand that aims to democratize customer research, making it accessible and easy for everyone to conduct. They offer an all-in-one customer research platform that provides a range of features and services. This platform includes participant recruitment, panel management, and various research methods such as customer interviews, prototype tests, and surveys.

Additionally, Great Question offers tools for scheduling customer interviews and automatically paying research incentives to participants. With their research repository, users can keep all their research in one secure place, while highlight reels allow for easy sharing of insights with the team. Great Question also provides integrations with existing tools like email, calendar, CRM, and incentive systems.

By turning these tools into research tools, users can streamline their research processes. Great Question's mission is to make customer research a part of every company's decision-making processes. They have a small but dedicated team spread across the globe, committed to building a great product and creating a great work environment.

Their values include having fun at work, serving the needs of their customers, maintaining quality, continuous improvement, and accountability. Overall, Great Question is empowering individuals and teams to ask the right questions and make informed decisions based on customer insights