Greenfood

Greenfood is a brand that has experienced more than 50 years of continuous growth and development, making it a true success story. It all started in Helsingborg in 1964, where Greenfood began as an importer and wholesale player of fruit and vegetables. The strategic location of Helsingborg port, the hub for import and handling of these products, was no coincidence.

Today, Greenfood has risen to become one of the leading groups in healthy convenience food in northern Europe. With operations in Europe and the US, the brand employs around 1,500 people. Greenfood has achieved significant growth through strategic consolidations and continued development to increase business efficiency.

Greenfood recognizes the increasing demand for healthy food, and their solutions are driven by a collective vision to make green and healthy food a fundamental right for all people in the world. They offer a broad and tasty range of innovative and scalable concepts, produced in top-of-the-line facilities using the latest technology to minimize food waste. One of their successful ventures is Picadeli, their foodtech company and European market leader in healthy fast food.

With a salad bar stocked with accessible, sustainable, and healthy ingredients, Picadeli has become a favorite choice for customers. The scalability of the Picadeli concept has allowed it to be easily incorporated into existing businesses and primarily operates within grocery stores, attracting customers and providing resource-efficient staffing solutions. Greenfood's main center of operations is still in Helsingborg, where they have invested in a state-of-the-art facility focused on healthy and sustainable food.

This facility not only optimizes logistics to reduce CO2 emissions and food waste but also enables continued growth and development of their product offering. Greenfood is committed to nourishing the planet and believes in making a better world, one bite at a time. With their strong brands and business areas, they are changing the game in the food industry.

Experience the freshness and convenience of Greenfood's offerings and join their journey towards a greener future