# GRIT Hockey

- **Website:** <https://grithockey.life>
- **Primary alias:** `grithockey.life`

## Description

GRIT Hockey is a Colorado Springs-based hockey training brand founded by Phil Yarger, focused on helping athletes grow through conscious, purposeful training. Its approach combines hockey development with strength and conditioning, mobility work, and attention to athletes’ mental skills. GRIT’s stated goal is to help young people and other local athletes become stronger, smarter, faster, and better, while building habits that support lasting personal and athletic progress.

The GRIT Method emphasizes mentality as a central part of performance, helping athletes manage their mindset and inner life and develop the confidence to create success for themselves. Services include individual training sessions, daily strength programming and logs, and small-group sessions. The brand also shares development-focused content through its blog and invites athletes and families to connect with coach Phil Yarger to learn more or book a session.

Based in Colorado Springs, GRIT Hockey aims to contribute to the local hockey community by making daily mental and physical training accessible to athletes. Its guiding message, “Conscious training.

## Industries

- 🏈 Sports
- 🏈 Winter Sports _(under Sports)_

## Links

- [facebook](https://facebook.com/GRITHOCKEYCO)
- [instagram](https://instagram.com/grithockey)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXppDJelZ/w/2400/h/600/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790286486368)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXppDJelZ/w/465/h/465/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790286486498)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gray | #808080 | accent |
| Black | #000000 | dark |
| Alabaster | #fcfcfc | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Clarkson — asset _(custom)_

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_Source: <https://brandfetch.com/grithockey.life>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._