# Grity

- **Website:** <https://grity.co.uk>
- **Primary alias:** `grity.co.uk`

## Description

Grity is a pioneering brand rooted in a deep love for the outdoors, specializing in sustainable sports apparel designed for hiking, running, cycling, and adventurous pursuits. Founded by a team passionate about both outdoor activities and eco-conscious living, Grity aims to blend high-performance gear with environmental responsibility. 

Their product line features a diverse selection of cycling apparel, including short and long sleeve jerseys, jackets, and bib shorts, catering to enthusiasts at all levels. In addition to cycling wear, Grity offers running and leisure clothing like t-shirts, hoodies, and accessories designed for comfort and durability. The brand also provides customizable kits to meet individual or team needs.

Grity champions sustainability, ensuring that each product not only enhances outdoor experiences but also contributes positively to the planet. With a community-focused approach, they highlight the importance of passion for both performance and nature, supported by a network of brand ambassadors and engaging social content.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/gritykit)
- [instagram](https://instagram.com/gritykit)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_uLgwzEi/w/600/h/286/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730520123835)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_uLgwzEi/w/2048/h/2048/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1730520124384)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Heavy Metal | #1d1d1b | dark |
| Pine Glade | #becf98 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/grity.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._