# GroundForce Capital

- **Website:** <https://groundforcecapital.com>
- **Primary alias:** `groundforcecapital.com`

## Description

GroundForce Capital is a founder-led investment firm focused on growth-stage companies transforming how people live, eat, and care for themselves. Its mission is to accelerate the future of health and wellness by backing bold consumer brands, technologies, and services that support better living at scale. The firm provides founders and operators with capital, operating expertise, and a network to help their businesses grow more effectively and achieve greater impact.

GroundForce Capital’s portfolio spans food, beverages, nutrition, and agricultural technology. Featured partners include Liquid Death, a sustainable canned beverage brand; Bobbie, an organic infant formula company; and Thistle, which delivers fresh, plant-centric meals. Other portfolio examples include OWYN, offering plant-based beverages; Thrive Market, providing members with curated natural and non-GMO foods; and Apeel Sciences, which develops plant-based technologies to help protect crops and reduce food waste. Together with its portfolio companies, GroundForce Capital aims to contribute to healthier lives, stronger communities, and more conscious ways of living.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [twitter](https://twitter.com/GroundForceCap)
- [instagram](https://instagram.com/groundforcecapital)
- [linkedin](https://linkedin.com/company/groundforce-capital1)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id5FhSgcBJ/w/820/h/86/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790858420760)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5FhSgcBJ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790858421032)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Stone | #006666 | accent |
| Black | #000000 | dark |
| Wild Sand | #f5f5f5 | light |

## Fonts

- Founders Grotesk Medium — asset _(custom)_
- Founders Grotesk Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5FhSgcBJ/w/1500/h/500/idG6oEPY7G.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790858421149)

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_Source: <https://brandfetch.com/groundforcecapital.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._