# GroundUp

- **Website:** <https://groundup.pk>
- **Primary alias:** `groundup.pk`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Multan, Punjab, Pakistan
- **Company kind:** PRIVATELY HELD

## Description

GroundUp is a pioneering organization dedicated to uplifting the digital ecosystem of Pakistan by investing in startups. With a strong belief that it takes an entire ecosystem to foster a successful startup, GroundUp provides seed money and invaluable expertise to new and innovative ideas. They focus on investing in companies and startups that cater to the evolving needs of industries on the brink of significant transformation through technological innovation. GroundUp's portfolio spans a diverse range of high-growth potential startups across various sectors including startups, real estate, and other exciting opportunities and technologies. By actively creating opportunities for industry-leading investors to capitalize on emerging trends, evolving technologies, and building a sustainable eco-system in Pakistan, GroundUp is at the forefront of transforming the entrepreneurial landscape of the nation. If you have a groundbreaking idea or are looking to collaborate, GroundUp welcomes you to share your pitch deck and join their mission of uplifting people through strategic investment in the digital ecosystem of Pakistan.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [twitter](https://twitter.com/GroundUpPK)
- [instagram](https://instagram.com/groundup.pk)
- [linkedin](https://linkedin.com/company/grounduppk)
- [facebook](https://facebook.com/grounduppk1)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2rQC9jJd/w/166/h/58/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773014395304)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2rQC9jJd/w/355/h/355/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773014395415)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tory Blue | #126ca4 | accent |
| White | #ffffff | light |
| Black Russian | #000211 | dark |

## Fonts

- Rubik — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2rQC9jJd/w/1500/h/500/idC_rVnNIU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773014395615)

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_Source: <https://brandfetch.com/groundup.pk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._