# GroundUp Partners

- **Website:** <https://grounduppartners.com>
- **Primary alias:** `grounduppartners.com`
- **Founded:** 2023
- **Employees:** 2+
- **Location:** Tel Aviv, Tel Aviv, Israel
- **Company kind:** PRIVATELY HELD

## Description

GroundUp Partners is a project development company that specializes in regenerative-organic agriculture. Our mission is to create an abundance of sustainably grown natural foods that benefit consumers, communities, and natural systems. We are a double bottom line business, prioritizing profitability while also focusing on ecological sustainability. At GroundUp, we own, develop, and operate regenerative-organic farms on a large scale. Our services are sought after by investors looking to invest in real assets, as well as food retailers who want to meet the growing demand for sustainable and transparent food. Our team is made up of four partners, each with unique backgrounds in farming, technology, and finance. Their shared passion for food and nature drives our company forward. Our Chief Executive Officer, Or Kremer, has sales and product marketing experience in the AI and fintech space. Itamar Willenz, our Chief Operations Officer, is an investment manager with experience across multiple asset classes and co-founder of a hydroponic Agtech startup. Guy Rilov, our Chief Ag Officer, is the founder of Makura farm, the largest organic orchard producer in Israel for over three decades. Finally, Daniel Vazana, our Chief Technology Officer, brings his expertise in AI and software development to our team. If you are interested in sustainable agriculture and want to be a part of our mission, please contact us for more information.

## Industries

- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [linkedin](https://linkedin.com/company/83510152)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsKUE5-I-/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772981739890)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsKUE5-I-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1742902503450)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsKUE5-I-/w/749/h/127/idlRmkusfK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1734086875893)

---

_Source: <https://brandfetch.com/grounduppartners.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._